With the drastic shift from traditional to digital media today, a strong social media presence for your organisation is non-negotiable. Engagement with your target audiences is at the forefront of our social media objectives and our campaigns and strategies are designed keeping your audiences at the focal point of research.
At IO Digital, we keep it impactful but simple. Strategy is derived, following which an effective campaign is conceptualised. Content is king in the virtual world, tying your community together with effective communications. Social media promotions and online reputation management are also personalised for your organisational needs.
A marketer by profession, Sarthak brings a creative flair to the otherwise black and white world of data and analytics. As the associate director for strategy, he manages the marketing, data analytics and creative arms of Io and its sister concern, Algo.
Sarthak’s understanding of data analytics and his creative flair allows him to see patterns which others might miss out on and has enabled him to create campaigns for clients that have gone on to generate big returns and win various awards.