It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience.
So how do you make sure the content you’re producing stands out from your competition and win a customer’s attention?
By getting the right content in front of the right people at the right time through the right channels, you can much more effectively engage and convert your target audience into customers for your business. People want to feel like they are getting a one on one experience and that something relates directly to them. Psychologically, people are more likely to engage with something they find relevant to them. And when you fail to customise the content that someone sees, they will go elsewhere. Experts say that customers are in search of refined services. They are tired of those odds customer practices such as waiting long hours in the call queue, placing a wrong order, a poor mail delivery or receiving someone else’s mail. This all goofs make the customers feel distracted. There are chances for a consumer to get exposure to a much better experience than the experience provided by your organisation. This positive experience may stop the customer from doing business with you.
All the questions stated have only one answer – ‘Personalised Services.’
The world of Personalisation is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. Personalisation is not only a huge digital marketing trend, but the future of business as a customised user experience, tailored to the individual. This will build a relationship with your customers and drive loyalty.
There has to be more than just using someone’s name in an email. It is about providing a user experience that correlates to that person’s unique interests through relevant content or offers. A study by Accenture found that 56% of consumers are more likely to use a retailer or service if they are given a personalised experience.
Personalisation is more than paying lip service to customer’s preference. Rather, it is about adding value to customer’s choice. Respecting customer’s choices and opinions can often result in good business. In other words, customer empowerment is the number one rule of offering a personalised service.
Rendering personalised services is most important within IO Digital – a touch-point that is continually under focus when it comes to customer experience. We treat the customer with the right amount of attention so that they keep coming back. At the end of the day, your business needs to ride the glory and cater customer needs accordingly. That is the reason B2B and B2C marketers should now prefer to outsource their customer service management to contact centers with Personalisation and analytical capabilities.